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I am Specialized

Specialized wanted a striking showroom which enhanced their market leading brand, allowed an innovative demonstration of their products, conveyed their heritage and demonstrated their passion for the environment.

Constructive Workspaces solution features a curved entrance walkway, revealing the showroom space in a gentle, organic arc, along with full height glass panels positioned at oblique angles with specialized bikes virtually suspended in front of the glass, creating a dramatic 'introduction' into the showroom.

The companies brand colors and style were integrated throughout the scheme. Industry leading workshops were installed with windows from the showroom positioned to view progress of bike preparation and maintenance, more in line with sophisticated car showrooms.

Visit www.specialized.com

For further information on the Georgeson Group, its businesses, case studies and clients, please visit www.georgesongroup.com. For press information and photography, please contact Jill Ferguson on +44 (0)141 882 8855 or e-mail jill.ferguson@tigerfishconsulting.com.